In the realm of Small and Medium-sized Enterprises (SMEs), digitalization has been a prominent topic of discussion. The shift from traditional operations to embracing digital technologies is a critical step for SMEs to remain competitive and relevant in today’s business landscape. To shed light on this transformative journey, “Engenharia em Discussão” is proud to present its forthcoming webinar series titled, From Digitalization to Digital Transformation: The Impact on SMEs. Specifically, the topics that will be discussed are the following:

• Digital Maturity in SMEs: This series will commence by delving into the concept of digital maturity within SMEs. Attendees will gain insights into the stages, strategies, and industry best practices that characterize digital maturity. The discussions will revolve around how SMEs can leverage digital tools to bolster their competitiveness and adaptability in the face of dynamic market conditions.
• Digitization vs. Digital Transformation: One of the core themes of this series will be the distinction between digitization and digital transformation. In the process of digitization, organizations adopt digital technologies to replace manual processes. However, digital transformation transcends mere technology adoption, extending into the reconfiguration of business processes, strategies, and customer experiences. Participants will gain a comprehensive understanding of these contrasting paradigms.
• Challenges and Opportunities: Digital transformation is not without its share of challenges. SMEs encounter various hurdles on their journey towards digital maturity. This series will explore these challenges in depth and offer strategies to overcome them. Moreover, attendees will have the chance to identify and seize opportunities for growth, innovation, and market expansion that are inherently embedded in the digital age.

A distinguished panel of experts and thought leaders in the domain of digital transformation will spearhead these discussions, sharing their profound insights and real-world experiences. Discover more about our esteemed speakers by visiting the following link.

We invite you to mark your calendars for October 26, 2023, at 17:00 (WET), and join us for this intellectually stimulating and informative webinar series. To secure your place and participate in this transformative conversation, please register through the provided this link. We look forward to your participation on October 26th. Click the link to start watching the “Engenharia em Discussão” playlist now!